My vision

Business is the source of good.

I would like to influence business owners to help them transform their businesses into ones that DO GOOD to everyone involved and to ALL.

What do I believe in

    1. Less is more. Simplify everything.

    2. Your business can only grow to the level you grow. For things to change you must change.

    3. Listen to your heart and find your tribe

    4. Connect and give


Please feel free to use and share all my free materials, blogs, without asking. It would be nice to name  me as source of course.

My bio

Kristina Ercegovic, a serial entrepreneur, writer, networker and business teacher

Kristina Ercegovic was born on February 8th, 1976 in Zagreb, Croatia. In 1998 she graduated Marketing on Zagreb University. In 2008 she got her MBA degree on Cotrugli Business Academy. In 2013 she attained NLP Leadership Master Practitioner diploma, as well as finished Advanced Program in Business, organizied by Innovation Institute as female entreprenuer scholarship winner.

In 2002 she started first mystery shopping agency on the Balkans – Heraklea, started Mystery Shopping Days concept as well as set up Heraklea Customer Service Academy and Heraklea Customer Service Award. In 2012. she sold Heraklea. In 2013. she started and in 2014. sold Milda, dating agency

in 2011 she started Business Cafe, now a movement and new, elevated way of doing business, initially organized networking events gathering small entrepreneurs in 7 countries. She was a mentor and/or member of jury at numerous start-up projects and she was a mentor on a TV show  Will Power. She was a member of CRANE (Croatian Angel Investor Network) and TEDx speaker and she is a President of the jury for National Best Woman Entrepreneur Award organized by Women in Adria. She advises and helps entrepreneurs start, build without burnout, transform and sell their business.

Together with Veronica Karlsson in 2006 she wrote the first book about mystery shopping  Measuring Management and The Moment of Truth, and together with Saša Petar in 2009 she wrote Secret of the Missing Customer (cro. Tajna nestalog kupca). In 2013 she wrote Sam svoj gazda (eng. Being Your Own Boss) and in 2017. What’s your ROI on Joy? My life. My business. My rules. Twice she won MSPA Europe PR and Marketing Award, in 2004 and 2005, as well as MSPA Hall of Fame award in 2008. In 2007 she received best Croatian Manager of the Year Award in the category of young manager as the first lady and the youngest manager. In 2009 she was nominated for the Women of the Year award annually organized by women magazine  Zaposlena.

Prior to 16 years of entrepreneurship she had worked for almost 5 years in Pliva, largest CEE pharma company, one year being in Poland and Czech Republic.

Her recent passion is Love, kilos and money project, covering 3 hot topics.